Digital strategy is a plan to succeed in the digital age. The age of the intelligent digital mesh. The age of the economy of things.Â
Everything that came as atoms, now comes in bits. That is the essence of being digital native. Digital is not an upgraded term for what the IT department does. Nor is social media literacy sufficient to speak of digital strategy. A clear and elegant digital strategy signals what you will – and will not – do to thrive in the digital age. And it will make clear what you choose to do when so many technologies are available.Â
Digital strategy should address economics and business models as well as existing and emerging technologies. The economics of digital are often neglected. Digital offerings and assets can be reproduced at low cost, instantly, and perfectly. In a digital platform economy, winner takes all and competition is fierce.Â
There are ample benefits of applying kanso to your digital strategy.
Trends can be overwhelming. A simple Google search will show a wide array of sources, each with their unique perspectives and linguistics. The best insights from trends, and a solid idea of where they add to your business, is when you understand them as stories with a past, a present and the future.Â
Digital strategy is to a very, very large extent choosing what not to do. In digital, restraint outperforms excess and abundance. For a lot of organisations keeping it simple is in practice little more than a hope. Keeping your focus on the technology that builds your business forward and not trying every possible option provides sustainable outcomes.Â
Digital business models are no jacks of all trades. “In der Beschränkung zeigt sich erst der Meister’, as German poet Goethe said. If you manage to do one digital business model well, you are better off than doing all of them half-hearted.Â
Using tipping points gives you a good way to show, don’t tell what your world will look like in a few years from now. Futuring can be pretty ethereal, but a practical down to earth approach to strategy scenarios and futuring that allows for backcasting and sharing with a larger audience is beneficial.
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We help you to get up to date on the trends and emerging technologies. Where do they come from? And where are they today? What might we foresee for the future?Â
Technology and digital strategy go hand in hand. No digital strategy should be ignoring the capabilities and characteristics of (emerging) technologies. Technology is a social construct, so we should know where it comes from, how it is meant and who is behind it. And perhaps more important: its purpose in the intelligent digital mesh.Â
What’s in the box?Â
During a Trends in Digital IT workshop we introduce you to a concise overview of what professional worldwide believe to be the most relevant and urgent trends in digital. The output of the workshop is unique to you and your purpose. W will provide the most up to date trends overview we have available. We can write you a take-away report as well.Â
Digital strategies that work are bold, practical and well thought out. Copy cat style management will not provide customer value. Also, it is not all about the newness. The promise of intelligent digital mesh and its compounding technologies, like blockchain, digital twin and AI, is clear. Making it work through a structured design driven approach is paramount.Â
On a canvas of intelligent, digital en mesh – what will be your position? A design driven approach helps you to empathise what matters to you and your eco-system. It helps you to define your strategy, and prototype and test your strategic investments.
Defining the strategies and the fitting business operating models that provide value is crucial. We explore how and where to use data to be more intelligence, without data becoming a burden. We explore the possibilities of digitising, without a technology focus. And we see where the mesh meets your business.
What’s in the box? Your take-away is a beautifully designed and cross functional aligned digital strategy that properly addresses the purpose of your organisation.Â
There are only so many proven business operating models for the digital age. At Kanso.works, decluttering and bringing clarity to business is our mission. This is not the age of the corporation that does it all, in all manners and methods. It is best to focus on high performance through a focused digital business model.
What’s in the box? We use a Digital Business Model workshop to explore what your preferred business operating model for digital business will look like. Â
The future is notoriously impossible to predict. Yet, we can do relevant strategising. Using tipping points we can uncover realist world views. Using backcasting we can figure out what a world like that could mean for us today, and how your organisation’s path to that foreseeable future could look like.
At Kanso.works, we are unashamed Sun Tzu fans and backcasters. We love to work on tipping points and create living scenarios.
Using design oriented tools from the Kanso.works toolbox we create your scenarios quickly, easily and practically. We combine a tipping points approach with strategic scenarios to paint a canvas of a world where your business will live in on various time horizons.
What’s in the box? You go back to business armed with a Tipping Point playbook that clearly communicates how your world works in a oversee able timeframe.Â
Crafting a digital strategy is no luxury. It is a bare necessity in contemporary business and nowadays organisations. The possibilities of digital seem endlessly, and the budgets needed seem accordingly infinite. A proper digital strategy effectively and concisely tells everyone in the enterprise what to do. And even more important, what not to do. But most important, it shares a common understanding of why you want to do what you want to do in digital, and what you will do to get there.Â
Close the knowledge - doing gap: put what you know into action.
Understand and apply the principles of DQ to life, universe and everything.
Utilize the investments done in IT and social media
Your digital life is secure, private and safe.
Crafting effective digital strategies is a four step process.
Create a Statement of Work. What do you want to achieve now?Â
We clearly set our objectives. Should we fight ignorance, fear, diffusion or guesswork most?Â
Assemble your team. Who will be working with you?
Set up your Kanso.works toolbox so you can document your journey.Â
Seek first to understand, then to be understood. In a quick series of sprints, we explore the beat of the system.
Donella Meadows’ get the Beat is our leading principle. Before we disturb the practices and routines of your organisation in any way, we watch how it behaves. Learn its history. Ask people who’ve been around a long time to tell what has happened.
We focus on facts, not theories. getting the beat of the system prevents from falling too quickly into your own beliefs or misconceptions, or those of others. It also directs one’s thoughts to dynamic, not static analysis–not only to “what’s wrong?” but also to “how did we get there?” and “what behavior modes are possible?” and “if we don’t change direction, where are we going to end up?”
And to quote Meadows once more: starting with history discourages the common and distracting tendency we all have to define a problem not by the system’s actual behavior, but by the lack of our favorite solution. Â
We like strategies a lot. And we like a lot of strategies.
In a series of design sprints, the team comes up with as many ideas as possible to strategize for what is needed now to address what matters most.Â
Prototype, test. Repeat.
Remember, always, that everything you know, and everything everyone knows, is only a model. Says Donella Meadows:Â Get your model out there where it can be shot at. Invite others to challenge your assumptions and add their own. Instead of becoming a champion for one possible explanation or hypothesis or model, collect as many as possible. Consider all of them plausible until you find some evidence that causes you to rule one out. That way you will be emotionally able to see the evidence that rules out an assumption with which you might have confused your own identity.
Strategy cannot be a one shot operation. In a few interactions you will represent your ideas of digital strategy, engage with stakeholders, and listen to their wisdom. It means explaining and getting the expectations aligned as well.Â
We offer the Crafting Digital Strategies  program starting at  8.750 euro. Dutch BTW (VAT) not included.
It includes the workshops needed to empathise and to ideate. It also includes the customised strategy report.
The workshops are preferably held in your office.
Schedule your appointment now to discuss what you wan to get done in digital strategy.Â
Call our associate Norbert Huijzer
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